OVO Clothing, also known as October’s Very Own, is a premium streetwear brand co-founded by Canadian rapper Drake, alongside Oliver El-Khatib and producer Noah "40" Shebib. Since its inception in 2011, OVO has transformed from a music-rooted label into a globally recognized luxury streetwear powerhouse.
Built upon Drake’s brand influence and the ethos of Toronto’s cultural identity, OVO Clothing represents exclusivity, quality, and modern street style. The signature owl logo, sleek designs, and limited-edition drops have made it one of the most sought-after names in contemporary fashion.
OVO Clothing Fashion: Drake’s Luxury Streetwear Brand
The OVO Clothing brand started as an extension of Drake’s music empire, functioning as a lifestyle reflection of his vision. The famous OVO owl emblem, which represents knowledge and mystery, is now synonymous with high-end streetwear and urban fashion. The company launched with caps, hoodies, and T-shirts but swiftly grew into an entirely fashion empire that includes outerwear, footwear, and collaborations with some of the industry’s greatest names.
Drake October’s Very Own
Drake was not only the co-founder of October’s Very Own but also a business partner at the same company. He cultivated OVO as much as a lifestyle, fashion, and even his music, and relationship with the city of Toronto. Through OVO Drake shares his life with fans in fashion, music, and more and embraces the subculture. The brand has increased, thus becoming a part of Drake’s triumph, as a brand that represents him in the music industry. As a result of Drake’s influence, OVO has fans worldwide with Drake as the one to unveil the new collections that are exclusive to OVO along with limited drops and collaborations with other famous fashion brands.
OVO Clothing’s Unique Selling Point
OVO Clothing is renowned for its high-quality fabrics and meticulous craftsmanship. Using high-end materials, the brand focuses on luxury streetwear:
- Heavyweight cotton for supreme durability and comfort.
- French terry fleece for soft, plush hoodies.
- Premium wool and leather for jackets and varsity pieces.
Sustainability and Ethical Considerations
The unwavering commitment to quality and exclusivity that distinguishes OVO Clothing is its hallmark. A sense of scarcity and desirability surrounds OVO products due to limited edition releases and meticulous attention to detail. With this strategy, OVO not only enhances its prestige but also ensures that each piece remains a coveted item among fashion enthusiasts. Within its supply chain, the brand ensures fair labor practices and sources materials responsibly. Although there is always room for growth, these initiatives reflect OVO’s responsiveness to its consumers’ evolving values. The limited-edition releases of OVO are one of its main draws. When an item sells out, OVO rarely restocks it. OVO products are highly sought after by fashion enthusiasts due to their exclusivity.
History and Origins of October’s Very Own
October’s Very Own began as a blog and music collective in the late 2000s, initially created to promote Drake's early music and personal brand. With the explosive success of his albums and tours, the collective naturally transitioned into fashion. In 2011, the first OVO-branded merchandise surfaced—hoodies, tees, and varsity jackets—selling out in hours.
By 2014, the brand had grown enough to launch OVO’s first flagship store in Toronto, which was soon followed by additional locations in major cities including New York, Los Angeles, London, and Vancouver.
Signature OVO Aesthetic and Design
OVO’s design language is minimalistic yet elevated. It blends luxury fabrics, clean silhouettes, and muted color palettes, punctuated by bold logos and seasonal graphic designs. The brand’s hallmark is the gold owl emblem, which represents wisdom, mystery, and nocturnal vision—a nod to the late-night creative sessions that define Drake’s artistry.
Key Elements of OVO Clothing
The Owl Logo: Instantly recognizable and symbolically rich, the owl is often embroidered or printed on hoodies, crewnecks, caps, and accessories.
Monochrome Tones: Black, white, beige, and gold dominate OVO’s collections, giving a premium feel.
Seasonal Capsules: OVO drops exclusive collections quarterly, including limited-edition collaborations with brands like Canada Goose, Jordan Brand, and Clarks Originals.
Canadian Heritage: Many of OVO’s garments are produced in Canada, reflecting the brand’s commitment to quality and its national pride.
Popular OVO Clothing Items
The brand offers a wide range of apparel and accessories. Some of the most in-demand pieces include:
Introducing OVO Drake Hoodies – October’s Very Own Style
There’s more to the OVO Hoodie than just a fashion statement; it’s a cultural icon. One of the most sought-after streetwear brands in the world is October’s Very Own (OVO), founded by global music superstar Drake. The luxury aesthetics and casual comfort of OVO hoodies have taken the fashion world by storm, creating a loyal fan base that eagerly awaits every new release. Discover everything about OVO hoodies, including their history, designs, material quality, where to buy them, and how to style them. As a result of its premium craftsmanship, minimalist design, and association with Drake’s influential persona, the OVO hoodie became an instant hit. In recent years, many designs have sold out within minutes of being released, making it a symbol of exclusivity.
A cultural force shaping trends in fashion, lifestyle, and streetwear, Drake is more than just a global music icon. His merchandise line has captivated fans worldwide, extending beyond music into the fashion industry. Drake’s fashion empire represents a blend of luxury, exclusivity, and street culture with exclusive tour drops and the iconic OVO (October’s Very Own) brand.
OVO Hoodies and Sweatshirts
Crafted from heavyweight fleece, OVO hoodies are a cornerstone of the brand. Featuring a relaxed fit, ribbed cuffs, and the signature owl emblem, they offer both comfort and street-savvy flair. Limited runs mean that many colorways become collector's items.
OVO T-Shirts and Long Sleeves
With understated graphics or clean, logo-based designs, OVO’s tees offer effortless style. The quality of cotton and cut distinguish them from fast fashion alternatives.
OVO Jackets
From bomber jackets to Canada Goose parkas co-branded with OVO, outerwear is a highlight. Materials such as nylon, down insulation, and water-resistant finishes deliver function without sacrificing form.
OVO Tracksuits and Joggers
Blending athletic inspiration with urban design, OVO’s joggers and tracksuits are staples in any hypebeast’s wardrobe. Typically minimal in branding, their attention to tailoring and material makes them stand out.
OVO Hats and Accessories
Snapbacks, beanies, and dad hats feature subtle logos or embroidered owls. OVO also releases accessories like lanyards, socks, duffel bags, and even candles in line with their seasonal collections.
OVO Collaborations: Merging Music and Fashion
What sets OVO apart is its ability to seamlessly blend music culture with fashion partnerships. Over the years, OVO has collaborated with:
Jordan Brand: Iconic Air Jordan sneakers featuring OVO branding, such as the Air Jordan 10 and 12 “OVO” editions, which have skyrocketed in resale value.
Canada Goose: High-performance winter jackets that fuse luxury and durability.
Roots Canada: Leather and fleece collaborations that celebrate Canadian craftsmanship.
NBA Teams: Including the Toronto Raptors, with exclusive merchandise drops, often tied to Drake’s role as the Raptors’ global ambassador.
These collaborations not only enhance OVO’s appeal but create hype-laden exclusivity that strengthens the brand’s market position.
